Sounds challenging right? This is the brief Forever New put to Retailite, and we eagerly undertook. Forever New’s glamorous flagship store in Western Australia certainly has the wow factor. Sitting amongst heritage listed buildings, the injection of modern architecture in the form of this light filled glass cube creates a beautiful contemporary addition to William Street, Perth.
The Retailite team were asked to create a spectacular and functional lighting solution that would allow for seasonal décor changes and relocation of floor displays. The outcome is an energy efficient LED solution which uses innovative retail lighting products including the Rotos Spot and Track system.
The store presented a number of challenging features – including double storey high glazed windows, cavernous ceilings and low window displays. While this meant there was nowhere to mount light fittings, with a little creative thinking the team engineered a suspended lighting system which fulfilled the brief beautifully.
The completed design includes contextual lighting illuminating the ceiling and enhancing the transparency of the cube when viewed from the outside. We also employed an up down track system with spotlights mounted 8 metres off the ground. This track illuminates both the ceiling and display fixtures, and achieves vertical light levels. The ambient light created by this also spills onto the street, further accentuating the striking cubed architecture. For this feature we used the Concord Lytebeam Track with Rotos Pro Spotlights.
The transparency of the cube also presented challenges as this meant that the window displays were to be viewed from both the interior and exterior. To overcome this, we employed an integrated lighting system into the cabinetry featuring an LED magnetic strip beautifully concealed into the structure of the racking. The Diva LED Strip was used here as it provides maximum output to illuminate the displays.
The design also incorporated visual merchandising lighting to light the mannequins, and up lighting for the displays. The product used for this was the Concord Stadium Evo.
The end result of this bespoke lighting design was a unique and striking aesthetic that carries Forever New Perth seamlessly from day to night, and can be viewed from all angles.
Lighting design by Patty Tartaglia
For further information or to discuss your lighting project, contact Retailite on 1300 743 780.